objective

Improve retailer engagement with central programmes – via the Brand website and through local search/PPC (run centrally on an opt-in basis)

case study:

using information to  build trust

solution

Call tracking implemented for both the brand website sub-domains (dealer pages) and local search activity

outcome

Call data collected was shared with retailers within 24h of the activity taking place (much quicker than before) – via the astutetrackr platform, where dealers could log in themselves

Results improved dealer engagement by showing what head office were doing for them:

Through the brand website (at no cost to the retailer) – showing the volume of calls driven directly to them

Through local search – showing the retailers what they were getting for their money with how many calls were being received through this channel alone

Network overview or dealer-specific view can be selected
Call data can be analysed by source
Data filters can reveal search performance by date, adgroup and keyword
learnings

astutetrackr is the perfect tool to be able to share up-to-date results across the network. Data can be sliced according to the user – meaning reports shown are always relevant and useful. Demonstrating a ‘transparent approach’ can be really useful in improving engagement and overall performance in local marketing programmes.

30 New Road
Solihull
B91 3DP

useful links

  • LinkedIn - Grey Circle
  • Facebook - Grey Circle
  • Twitter - Grey Circle

 Copyright © 2019 astutemetrics. All rights reserved.