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objective
Simplify manufacturer and dealer management of Google My Business (GMB), in order to realise the importance of the platform as a traffic driver in the customer journey
measuring the power of google my business
case study:
solution
Secure the management of dealer’s GMB profiles in order to implement trackable numbers
Track, report and evaluate call data received
outcome
Over 50% of tracked calls by category were shown to be driven by this platform
Onboarding of dealers to managed GMB profile programme, increased
Over 50% of calls were from GMB’
learnings
Call tracking by source (e.g. from GMB) allows dealers to evaluate the importance of each platform and optimise resource and budgets accordingly
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