objective

Simplify manufacturer and dealer management of Google My Business (GMB), in order to realise the importance of the platform as a traffic driver in the customer journey

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measuring the power of google my business

case study:

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solution

Secure the management of dealer’s GMB profiles in order to implement trackable numbers

Track, report and evaluate call data received

outcome

Over 50% of tracked calls by category were shown to be driven by this platform

Onboarding of dealers to managed GMB profile programme, increased

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Over 50% of calls were from GMB’
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learnings

Call tracking by source (e.g. from GMB) allows dealers to evaluate the importance of each platform and optimise resource and budgets accordingly