This statement applies to astutemetrics websites worldwide.
We will do nothing with your personal data that you would not anticipate from a privacy conscious company with a contact strategy founded on permission-based marketing. Your data will not be disclosed to any other party without your consent unless they act in the capacity of a data processor under our contractual obligations, or we are obliged to by law.
We will use the information you provide, or gathered from web-based technology, to try to sell you our services and those of our partner organisations. If we exceed the bounds of reasonable expectations you will exercise your right to leave and we will have lost you as a valued customer. This is not in our interest.
We seek your permission not through a 'tick box' mentality but by your assessment of our merit and worth as a trusted supplier. Should we fail, you may unsubscribe from our services at any time by e-mailing us at
learn more about the information we collect and how we use it
astutemetrics may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25th May 2018. By providing your details at any point on this website, you consent to the collection, use and transfer of your information under the terms of this policy.
information that we collect from you
When you visit or register on you may be asked to provide certain information about yourself including your name and contact details. We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us. To maintain customer service standards and to assist staff training, we may record and monitor incoming calls. You will hear a pre-recorded message detailing this when you ring. If you do not wish to have your call recorded, please discontinue with the call.
use of your information
Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. We will also use and analyse the information we collect so that we can administer, support, develop and improve our business and understand your needs and provide you with a better service. In particular, we may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services. Further, where you have consented, we might also use your information to let you know by email, mail, fax and SMS about other products and services which we offer which may be of interest to you. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
disclosure of your information
The information you provide to us may be accessed by or given to third parties some of whom may be located outside the European Economic Area who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf.
We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you. When we temporarily provide personal information to companies that perform services for us, such as send you email or samples, we require those companies to protect the information in the same manner as astutemetrics. These service companies cannot use your information for any other purposes than the reason you provided it to astutemetrics.
Where you have consented when providing us with your details, we may also allow other companies to contact you occasionally about products and services which may be of interest to you. They may contact you by e-mail. If you change your mind about being contacted by these companies in the future, please let us know, by emailing us at From time to time we may also send you information about other company's goods and services which we think may be of interest to you. You can tell us to stop this at any time by writing to or emailing us at
Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, or as part of any business restructuring or re-organisation, your information may be disclosed to our new business partners or owners, but we will take steps with the aim of ensuring that your privacy rights continue to be protected.
Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties in accordance with this policy. Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.
We use traffic log cookies to identify which pages are being used. Cookies are small amounts of information which we may store on your computer. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.
information automatically collected from your computer
When you visit the website our web server automatically records your IP address. This IP address is not linked to any of your personal information. We use IP addresses to help us administer the website and to collect demographic information for aggregation purposes.
We may also gather other non-personal information (from which we cannot identify you) such as the type of your internet browser which we use to provide you with a more effective service.
links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over these other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
security and data retention
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.
accessing and updating
You have the right to access the details of personal information which we hold about you under the Data Protection Act 1998. We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you.
If you would like a copy of the information held on you please write to: Astute Metrics, 27 Homer Road, Solihull, West Midlands, B91 3QG. We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, please contact us.
From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.
All comments, queries and requests relating to our use of your information are welcomed and should be addressed to or Astute Metrics, 27 Homer Road, Solihull, West Midlands, B91 3QG.