case study:

objective

Use call tracking to discover the best strategy for effective local search

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test a new approach and deliver results

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solution

A change in local search strategy, implementing different keywords

Dynamic, trackable numbers placed on dealer websites, to track visitors arriving from Google adwords

outcome

Call data was used in conjunction with digital data to provide overall
picture of performance

New approach saw:

791% improvement in Click through Rates

42% reduction in average Cost per Click

84% reduction in Cost per Lead

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learnings

astutetrackr gives you the platform through which to measure and present change to any marketing strategy. Reports delivered give confidence across the network, through results