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case study:
objective​
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Use call tracking to discover the best strategy for effective local search
test a new approach and deliver results
solution
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A change in local search strategy, implementing different keywords
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Dynamic, trackable numbers placed on dealer websites, to track visitors arriving from Google adwords
outcome​
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Call data was used in conjunction with digital data to provide overall
picture of performance
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New approach saw:
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791% improvement in Click through Rates
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42% reduction in average Cost per Click
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84% reduction in Cost per Lead
learnings​
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astutetrackr gives you the platform through which to measure and present change to any marketing strategy. Reports delivered give confidence across the network, through results
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